Which export channels provide real options to SMEs?

Real option logic helps managers create value when making decisions because it focuses on managing the uncertainty concerning potential upside benefits and downside risks of an investment. Yet there is little research looking at real consequences export channel investments. We propose that investments vary in their ability to provide options present a novel classification channels. suggest faced with high SMEs will prefer simpler channels over more complex options. also theorize firm-level strategic flexibility (i.e. depth breadth experience) negatively moderates relationship between choice. Based sample Austrian exporting SMEs, we find some support for our propositions. Hence, contribute literatures by providing new insights into how are made firms choose different alternatives.